Full revenue reading
A two-day sitting that lines store payouts, subscription refunds, in-app packs, and advertising settlements into one written letter.
App revenue analytics · Penang
We sit with the month’s payouts until the story in the numbers is plain.
File Grove Hub is a small practice on Sample Road. Publishers bring Apple and Google payout exports, subscription refund lists, in-app pack catalogues, and advertising settlement sheets. We read them together, in person or over a shared table of files, and leave you with a written revenue reading—not a login or a product screen.
What a sitting actually covers
Each sitting is a scheduled appointment with a named reader. You leave with marked-up files and a letter that states what moved revenue, what is noise, and which pack or price change is worth testing next.
Store report walkthrough
A half-day at the table with one Apple or Google payout export, aimed at a single confusing month.
Pack mix advisory
A working session on in-app packs, price tiers, and regional prices, using last quarter’s actual units rather than a wishlist.
A quiet room above George Town, not a remote dashboard
Most of our hours are spent lining up store periods against bank credits, checking whether a “revenue drop” is actually a delayed settlement, a price-tier change, or a week of refunds after a faulty pack. The work is conversational. We print, annotate, and ask what changed in the live listing that week.
If you publish from Kuala Lumpur, Johor Bahru, or Singapore, we still keep the same file-first habit: you send exports in advance, we prepare a reading plan, and we meet on Level 11 or by arranged video with the same papers on both desks.
“They caught that our ‘missing’ March coins were sitting in a delayed Google Play hold, not a failed pack. The letter was dry, which I needed. I still wish they had flagged the refund spike a week earlier—we had already spent the weekend rewriting store copy.”
From the field notes
Short pieces on store periods, refunds, pack catalogues, and the habits that keep a revenue file honest.
Advertising settlements that do not match the placement list
When an advertising share arrives with placement IDs the studio no longer runs, the sitting slows down on purpose.
Pack names that still sell in Malaysia
Units from last quarter beat a clever catalogue. A note on retiring SKUs and on Malaysian versus Singapore price tiers.