Field note
Advertising settlements that do not match the placement list
18 July 2026
Advertising is optional in our full reading. When it is in scope, we ask for the settlement PDF and the list of placement IDs the studio believes are live. They often disagree. An ID from a campaign last monsoon may still pay a trickle. A new placement may have no settlement yet because of a hold.
Arjun’s habit is to stop the afternoon until the lists match, even if that means a shorter letter. Mixing an old placement’s coins into “this month’s ads” makes a publisher cut the wrong line.
If you do not run ads, skip this file entirely. A sitting is not improved by a blank advertising folder.