Field note
Pack names that still sell in Malaysia
4 June 2026
In pack mix days we print every live in-app product beside units sold. The embarrassing SKUs are usually old event packs that still appear in search inside the app. They do not need a eulogy. They need a retirement date.
Malaysian and Singapore price tiers are often copied from one another out of habit. Buyers do not experience them as one market. If last quarter’s units show Singapore paying a higher tier without a matching refund share, we leave it. If Malaysia’s mid-tier pack sells nothing while the cheap consumable sells steadily, we do not invent a new mid-tier on the same afternoon.
Two tests are enough to take home. A list of twelve experiments is a way of not deciding.