Client notes
Notes from publishers who sat with us
These notes name a sitting, a file, or a constraint. They are not scores. One of them records a delay we should have flagged sooner.
“They caught that our ‘missing’ March coins were sitting in a delayed Google Play hold, not a failed pack. The letter was dry, which I needed. I still wish they had flagged the refund spike a week earlier—we had already spent the weekend rewriting store copy.”
I booked a store walkthrough because April’s Apple proceeds looked thinner than the unit count. Farah lined the payout date against a tax withholding I had ignored. The three hours were enough. I did not need the second day she offered.
The pack mix day was slower than I like. We spent the morning retiring SKUs I had been proud of. The afternoon on Malaysian versus Singapore price tiers was the useful part. Arjun stayed quiet until ads came up, then sent us home with two placement IDs that did not match the settlement.
A longer note: the language app that changed its annual plan
In late 2025 a Penang publisher arrived with four quarters of App Store Connect reports and a messy Google earnings folder. The annual subscription had been discounted for a festival week, then left on. Refunds rose in the following month, which the team had blamed on a competitor.
The sitting took both days. Morning one matched festival-week proceeds to the later refund list. Afternoon two compared the annual plan’s trial length against the grace period the store actually granted. The letter did not recommend a new price. It recommended restoring the pre-festival annual tier in two countries and leaving the weekly pack alone until the next quarter’s files arrived.
They returned for a quarterly sitting in March. The refund share had eased. They still disagreed with one paragraph about advertising—Siti’s studio, visiting the same week, had been more eager to cut placements. The Penang team kept a small advertising line and asked us to watch it, not kill it.
If your files look similarly tangled, request a revenue reading.